Tools to Increase Website Conversions

tools to increase website conversions

When it comes to increasing conversions on the products you are promoting, you may have heard of building a sales funnel for doing so. The thing is, sales funnels are more tailor-made for increasing conversions on a product you personally own as it is mostly used on eCommerce websites. If you do not have a physical product of your own, then the question is how can you build a funnel to increase conversions to affiliate products?

Well to answer that question, the secret answer is to build a quiz funnel.

Thrive Theme Quiz Builder Brief Review

Thrive theme quiz builder is a great tool to plugin to your WordPress blog for increasing conversions to affiliate products that you are promoting. Building a quiz funnel is a great way to keep your audience engaged and improve users’ experience.

You can build a quiz to provide a variety of results based on how people answer a series of questions. You can also use opt-in forms in the middle of the quiz to increase subscribers to your email list. Some quizzes can be used specifically for that purpose which will enable you to make continuous contact with a person for promoting your products.

For an example of using thrive quiz builder, I set up a little quiz below. The quiz is based on what’s your best option for making money and will come with 3 possible results.

The thrive quiz builder can be used to not only provide results after answering questions, but you can automatically redirect website visitors to an affiliate URL.

It’s best to give a variety of options to help people doing their research select what best fits their needs.

Making a Sales Funnel for Promoting Products on Your Website

If you are looking to make a sales funnel for a product you are promoting, I would advise looking into ClickFunnels.

You can also implement a strategy for implementing sales funnels for affiliate products for increasing conversions.

ClickFunnels Brief Review

  • ClickFunnels is a good landing page builder that comes with an easy drag-and-drop editor
  • Easy integrations with an abundance of selections.
  • Will be able to capture emails and take payments right inside ClickFunnels
  • Built with A/B testing capabilities
  • Easy to learn and use
  • Focused on increasing conversions
  • Offers a 2 week free trial

Clickfunnels was created in 2014 and was stated by Forbes to be a revolutionary tool in the online marketing industry.

While this piece of software is not perfect, it does a great job of putting some great tools together and making them easily accessible. Clickfunnels saves users the hassle of trying to build a sales funnel another way.

How to Build a Sales Funnel on WordPress

You can build a sales funnel on WordPress, but as mentioned the process is more complicated. To my knowledge, I will explain the best way to go about the process in 3 steps.

Step 1

1. Invest in Cart Flows

Cartflows is a WordPress plugin that can be installed to increase conversions, leads, and maximize profits. This is the best plugin for advertising your products and services.


  • Advertising Online Courses
  • Advertising Event Tickets
  • Advertising Services
  • Advertising Info Product
  • Advertising Physical Products
  • Advertising Via Dropshipping
  • Advertising Anything Really

Convert your WooCommerce website to a selling machine by easily building professional checkout forms, custom thank you pages, global checkout replacement, and more.

Cartflows is the alternative to a particular expensive investment with ClickFunnels.

Step 2

2. Create a Landing Page

You can create a landing page using Cart Flows or your email service provider. Landing pages are built to help convert website visitors into customers and leads. 

Cartflows offers 4 free templates and 6 premium templates to choose from when building a landing page.

For more of a variety, you can build landing pages to embed in your website by using AWeber, Campaign Monitor, Constant Contact, GetResponse, iContact, Mad Mimi, and MailChimp. My top recommendation out of the list is Aweber.

MailChimp would be a good option, but being that some industries have higher-than-average abuse complaints, they don’t allow businesses that offer these types of services:

  • Affiliate marketing
  • Work from home, make money online, and lead generation opportunities

For more information on how to build a landing page with Aweber, click on this link for more information.

Step 3

3. Integrate Your Funnel into Your Landing Page

After building your funnel and landing page, you can integrate the two for building a sales funnel.

I must also explain the following so you are not confused if you choose to use two different tools for accomplishing this task.

When you create a funnel that display’s everything you want, you don’t literally have to build a landing page separately if you use a service like Aweber for doing so.

You can choose a blank template for building your landing page on Aweber and input a code that you will receive after building your funnels into the blank landing page.

Please Note

This works for building quiz funnels with Thrive Themes and I am assuming that the same rules apply for building a sales funnel with CartFlows.


Since the topic of discussion is on increasing website conversions, the reality is that people are more vigilant when it comes to researching things on the internet and trusting information.

It would be possible to increase conversions and build trust by having engaging quizzes or sales funnels, providing truthful content, and having a backlink strategy.

If you are experienced and have been struggling with making sales, you must ask yourself what can you do differently. If you are serious about your business, you will start to learn that there are a number of tools you must invest in for success.

Just like any other business, there are different elements that play a part in greatness or failure, but equipping yourself with the right tools will increase your chance for success which is the ultimate goal.


  1. Thank you for taking the time to create this post. I am still learning the business and I don’t know much about funnels. You explained this very simply. 

    I will be investigating the quiz funnel. I see how it could be useful to my website. Thanks! I didn’t know that MailChimp restricted account that offer Affiliate Marketing? I use MailChimp and this could become a problem for me. Thanks again for providing a solution.

  2. Building trust from someone I don’t even know the face can be my top hardest task after entering online business field. From this informative tutorial, I learned not only how to build a landing page with a more convincing look, but also the reason why doing so in such a unique way is because of building trust. No wonder one simple “Marketing” can be a major subject in universities. Thank you for the information.

  3. This is such a timely post for me, as I struggling to increase my conversion on my 2 sites.  I have implemented a funnel with a freebie, but I think you idea of quiz is a great idea. 

    What a great read, and sounds like it even makes it fun to do.  I am going to do some more homework on the topic, but your ideas sound like they could help me.

    I was wondering if the cart flow plugin is free or not?

    Great job and thanks for the information.

    • No tool to help improve your business would be of much value if it was free. As the saying goes you get what you pay for.  

  4. I do not know much about quiz funnels, but I am willing to learn. From what I have read, I could envision its usefulness for one’s web site. Thank you for this enlightening article about increasing conversions, important tools are always appreciated.  I like the idea of quiz engagement because as you have so poignantly pointed out, it embodies the concept of trust. All while providing valuable content which can be used for conversions. 

  5. Thanks for sharing this post on how to increase conversions. Conversions are what every online business owner strives to get. I think that Aweber is a really good tool for emailing, I am just not sure how user-friendly it is for beginners. Clickfunnels was something I tried back in the day and it was very overwhelming, but the step by step process that you have laid out here makes things a bit more manageable. I will revisit this method again and see if the conversions are increasing.

  6. Thank you for the interesting share. I have always wondered how quizzes are added to websites and now I know how to do it. What I appreciate even more about this article is knowing that adding quizzes is a great way to boost audience whilst engaging them too. They are a fun way of delivering content which can otherwise become stale by doing the same old. I enjoyed the quiz and know that I’m a business person 🙂 Thank you for sharing on Sales Funnel too, will definitely give that a go.

    • No problem, I am glad the information provided the clarity you needed to install quizzes on your website.

  7. Thanks for sharing this great information. I have been struggling to get a funnel system going and have recently settled with using a newsletter form with Sumome, I don’t know if a newsletter form is going to capture people like a funnel system will, but I think that going with your recommendation of using Aweber would be my best bet.

  8. Hello Max – This is a handy post. I am especially interested in The Thrive Theme Quiz Builder. It is an interesting idea to include a quiz on a blog. It seems like a positive way to keep readers engaged. I will have to check it out. I have a question regarding sales funnels. If you have an affiliate link in a blog and that link leads to the affiliate’s website, is that a funnel?

    • No, a funnels is like the quiz I built. I just included in the blog instead of making it a page specifically for funnels. Funnels take you from 1 page to the next with the goal of driving a sale.

  9. These three conversion tools described here are very useful and have created success for many online entrepreneurs. In your own opinion, which technique is best for promoting tangible products through my website? 

    I understand there are trial periods before committing monetarily to either program, but the reason why I am researching ahead of a purchase is to find the best option in a quick period of time. 

    I also do not have even close to a large sum of money to spend on marketing, so I would also like to know which of these three are more economical.

    I appreciate your informative online marketing article and am looking forward to talking with you!

    • If you are promoting products that you have, It would be economical to build funnels with CartFlows and install WooCommerce on your website.

  10. Very interesting read thank you. I’m just starting to think about funnels and I must say it feels a bit overwhelming. How effective do you think they are and how does the quiz feed into the funnel? Does it depend on the answer to the quiz which page the visitor is taken to next? Thanks for your help! 

    • You have to be creative when building a quiz funnel.  Whatever product you are trying to sell, build an engaging quiz that leads to the result and you can automatically redirect the result to an affiliate ink. This is a very effective strategy if you provide redirections based on a person’s answers because the quiz will get a feel of what might be the best affiliate to link to based on the options you provide.  More clicks to your affiliate links will lead to better chances of having sales from website visitors.

  11. Thanks for this great information! I have been doing affiliate marketing for nearly two years and I haven’t really done much experimenting when it comes to using funnels to help with conversion. Your guide was simple and super easy to understand. I think I might give this a try thanks again!

  12. Hey Max!

    This is a great post thanks so much for sharing this valuable information with us.  

    I myself am still learning how to be successful with both affiliate marketing as well as selling digital products, so any help I can get is greatly appreciated!