Two Methods on How to Increase Website Conversion Rates

tools to increase website conversions

When it comes to how to increase website conversion rates on products you are promoting, you may have heard of building a funnel for doing so. There are two kind of funnels you can create for increasing conversions which is detailed below.

  1. Build a Sales Funnel with a Series of Landing Pages Leading to the Offer.
  2. Build a Quiz Funnel To Give Options To Consider

Thrive Theme Quiz Builder Brief Review

Thrive theme quiz builder is a great tool to plugin to your WordPress blog for increasing conversions to products that you are promoting. Building a quiz funnel is a great way to keep your audience engaged and improve users’ experience.

You can build a quiz to provide a variety of results based on how people answer a series of questions. You can also use opt-in forms in the middle of the quiz to increase subscribers to your email list. Some quizzes can be used specifically for that purpose which will enable you to make continuous contact with a person for promoting your products.

For an example of using thrive quiz builder, I set up a little quiz below. The quiz is based on what’s your best option for making money and will come with 3 possible results.

[tqb_quiz id=’3359′]

The thrive quiz builder can be used to not only provide results after answering questions, but you can automatically redirect website visitors to an affiliate URL.

It’s best to give a variety of options to help people doing their research select what best fits their needs.

Making a Sales Funnel for Promoting Products on Your Website

If you are looking to make a sales funnel for a product you are promoting, I would advise looking into ClickFunnels.

You can also implement a strategy for implementing sales funnels for affiliate products for increasing conversions.

ClickFunnels Brief Review

  • ClickFunnels is a good landing page builder that comes with an easy drag-and-drop editor
  • Easy integrations with an abundance of selections.
  • Will be able to capture emails and take payments right inside ClickFunnels
  • Built with A/B testing capabilities
  • Easy to learn and use
  • Focused on increasing conversions
  • Offers a 2 week free trial

Clickfunnels was created in 2014 and was stated by Forbes to be a revolutionary tool in the online marketing industry.

While this piece of software is not perfect, it does a great job of putting some great tools together and making them easily accessible. Clickfunnels saves users the hassle of trying to build a sales funnel another way.

How to Build a Sales Funnel on WordPress

You can build a sales funnel on WordPress, but as mentioned the process is more complicated. To my knowledge, I will explain the best way to go about the process in 3 steps.

Step 1

1. Invest in Cart Flows

Cartflows is a WordPress plugin that can be installed to increase conversions, leads, and maximize profits. This is the best plugin for advertising your products and services.


  • Advertising Online Courses
  • Advertising Event Tickets
  • Advertising Services
  • Advertising Info Product
  • Advertising Physical Products
  • Advertising Via Dropshipping
  • Advertising Anything Really

Convert your WooCommerce website to a selling machine by easily building professional checkout forms, custom thank you pages, global checkout replacement, and more.

Cartflows is the alternative to a particular expensive investment with ClickFunnels.

Step 2

2. Create a Landing Page

You can create a landing page using Cart Flows or your email service provider. Landing pages are built to help convert website visitors into customers and leads. 

Cartflows offers 4 free templates and 6 premium templates to choose from when building a landing page.

For more of a variety, you can build landing pages to embed in your website by using AWeber, Campaign Monitor, Constant Contact, GetResponse, iContact, Mad Mimi, and MailChimp. My top recommendation out of the list is Aweber.

MailChimp would be a good option, but being that some industries have higher-than-average abuse complaints, they don’t allow businesses that offer these types of services:

  • Affiliate marketing
  • Work from home, make money online, and lead generation opportunities

For more information on how to build a landing page with Aweber, click on this link for more information.

Step 3

3. Integrate Your Funnel into Your Landing Page

After building your funnel and landing page, you can integrate the two for building a sales funnel.

I must also explain the following so you are not confused if you choose to use two different tools for accomplishing this task.

When you create a funnel that display’s everything you want, you don’t literally have to build a landing page separately if you use a service like Aweber for doing so.

You can choose a blank template for building your landing page on Aweber and input a code that you will receive after building your funnels into the blank landing page.

Please Note

This works for building quiz funnels with Thrive Themes and I am assuming that the same rules apply for building a sales funnel with CartFlows.

Final Thoughts On How to Increase Website Conversion Rates

Since the topic of discussion is on increasing website conversions, the reality is that people are more vigilant when it comes to researching things on the internet and trusting information.

It would be possible to increase conversions and build trust by having engaging quizzes or sales funnels, providing truthful content, and having a backlink strategy.

If you are experienced and have been struggling with making sales, you must ask yourself what can you do differently. If you are serious about your business, you will start to learn that there are a number of tools you must invest in for success.

Just like any other business, there are different elements that play a part in greatness or failure, but equipping yourself with the right tools will increase your chance for success which is the ultimate goal.


  1. Thank you for taking the time to create this post. I am still learning the business and I don’t know much about funnels. You explained this very simply. 

    I will be investigating the quiz funnel. I see how it could be useful to my website. Thanks! I didn’t know that MailChimp restricted account that offer Affiliate Marketing? I use MailChimp and this could become a problem for me. Thanks again for providing a solution.

  2. Building trust from someone I don’t even know the face can be my top hardest task after entering online business field. From this informative tutorial, I learned not only how to build a landing page with a more convincing look, but also the reason why doing so in such a unique way is because of building trust. No wonder one simple “Marketing” can be a major subject in universities. Thank you for the information.

  3. This is such a timely post for me, as I struggling to increase my conversion on my 2 sites.  I have implemented a funnel with a freebie, but I think you idea of quiz is a great idea. 

    What a great read, and sounds like it even makes it fun to do.  I am going to do some more homework on the topic, but your ideas sound like they could help me.

    I was wondering if the cart flow plugin is free or not?

    Great job and thanks for the information.

    • No tool to help improve your business would be of much value if it was free. As the saying goes you get what you pay for.  

  4. I do not know much about quiz funnels, but I am willing to learn. From what I have read, I could envision its usefulness for one’s web site. Thank you for this enlightening article about increasing conversions, important tools are always appreciated.  I like the idea of quiz engagement because as you have so poignantly pointed out, it embodies the concept of trust. All while providing valuable content which can be used for conversions. 

  5. Thanks for sharing this post on how to increase conversions. Conversions are what every online business owner strives to get. I think that Aweber is a really good tool for emailing, I am just not sure how user-friendly it is for beginners. Clickfunnels was something I tried back in the day and it was very overwhelming, but the step by step process that you have laid out here makes things a bit more manageable. I will revisit this method again and see if the conversions are increasing.

  6. Thank you for the interesting share. I have always wondered how quizzes are added to websites and now I know how to do it. What I appreciate even more about this article is knowing that adding quizzes is a great way to boost audience whilst engaging them too. They are a fun way of delivering content which can otherwise become stale by doing the same old. I enjoyed the quiz and know that I’m a business person 🙂 Thank you for sharing on Sales Funnel too, will definitely give that a go.

    • No problem, I am glad the information provided the clarity you needed to install quizzes on your website.

  7. Thanks for sharing this great information. I have been struggling to get a funnel system going and have recently settled with using a newsletter form with Sumome, I don’t know if a newsletter form is going to capture people like a funnel system will, but I think that going with your recommendation of using Aweber would be my best bet.

  8. Hello Max – This is a handy post. I am especially interested in The Thrive Theme Quiz Builder. It is an interesting idea to include a quiz on a blog. It seems like a positive way to keep readers engaged. I will have to check it out. I have a question regarding sales funnels. If you have an affiliate link in a blog and that link leads to the affiliate’s website, is that a funnel?

    • No, a funnels is like the quiz I built. I just included in the blog instead of making it a page specifically for funnels. Funnels take you from 1 page to the next with the goal of driving a sale.

  9. These three conversion tools described here are very useful and have created success for many online entrepreneurs. In your own opinion, which technique is best for promoting tangible products through my website? 

    I understand there are trial periods before committing monetarily to either program, but the reason why I am researching ahead of a purchase is to find the best option in a quick period of time. 

    I also do not have even close to a large sum of money to spend on marketing, so I would also like to know which of these three are more economical.

    I appreciate your informative online marketing article and am looking forward to talking with you!

    • If you are promoting products that you have, It would be economical to build funnels with CartFlows and install WooCommerce on your website.

  10. Very interesting read thank you. I’m just starting to think about funnels and I must say it feels a bit overwhelming. How effective do you think they are and how does the quiz feed into the funnel? Does it depend on the answer to the quiz which page the visitor is taken to next? Thanks for your help! 

    • You have to be creative when building a quiz funnel.  Whatever product you are trying to sell, build an engaging quiz that leads to the result and you can automatically redirect the result to an affiliate ink. This is a very effective strategy if you provide redirections based on a person’s answers because the quiz will get a feel of what might be the best affiliate to link to based on the options you provide.  More clicks to your affiliate links will lead to better chances of having sales from website visitors.

  11. Thanks for this great information! I have been doing affiliate marketing for nearly two years and I haven’t really done much experimenting when it comes to using funnels to help with conversion. Your guide was simple and super easy to understand. I think I might give this a try thanks again!

  12. Hey Max!

    This is a great post thanks so much for sharing this valuable information with us.  

    I myself am still learning how to be successful with both affiliate marketing as well as selling digital products, so any help I can get is greatly appreciated!

    I actually just built a bit of a funnel process for an ecourse I just created, but it never occurred to me that funnels could be used for affiliate links as well.  

    Isn’t Click Funnels from Russel Brunson??

    I LOVE his book on how to build a value ladder in your business, everything he presents makes so much sense!

    Have you been in online marketing and business long?

    • Yes, I’ve been involved for 3 years now.  Did you build a funnel using click funnels? Have you seen success using a funnel?

  13. This is a great article on using these very useful tools.    I am very much interest in the thrive theme quiz builder and I think it will be useful to any entrepreneur looking to increase conversion and engagement.  Thanks for sharing the information about mailchimp which I am presently using.   I have been considering using Aweber as I have used it many years prior. The idea of building a landing page sounds great in that it can help convert website visitors into customers and leads.  Thank you for sharing this information.

  14. Your tips on increasing website conversions are great. I have not tried the Thrive theme quiz builder, but I found it interesting and could see myself using this on my website. As you mention Clickfunnels are designed for landing pages , I have heard about it  from others and I my impression is that this is actually a good tool. I am not familiar with Cartflow and Aweber. I know Aweber used to be popular. What would you say is the biggest difference between Aweber , cartflow and Clickfunnels except the price? Which one is the most user friendly?

    • Aweber is designed specifically for email marketing while clickfunnels and cartflow is meant for building a funnel.  You can easily build funnels and landing pages with Clickfunnels, but you would have to integrate different tools such together for building a funnel another way. Aweber, thrive quizzes and cartflows can be used in conjunction for building a funnel-like clickfunnels

  15. Many thanks to you for sharing with us a beautiful informative article. This article’s core content is tools to increase website conversations. In today’s online world, turning a website into a profitable sales requires a landing page and that is only possible through a free plugin. That’s why investing in Cart Flows is more important in WordPress than ClickFunnels. So I always create landing pages using its tools to promote my product.

  16. Hello there, thanks for sharing this awesome article I know it would be of great help to the public as it has been fo help to me.Clickfunnels are one of the best that i have seen i recent time and they really work and its just for a very small fee… i would like evryone to try it out.

  17. Hello there! this is an amazing review you have got here. I am sure these quality informations in this post will be of great help to anyone who come across it. For me, I will prefer ClickFunnels as it is easy for me to use and also understand it. Thanks for sharing this with me.

  18. I’m just getting in this area so it’s perfect read for me, and quite simple to understand based on your explanation I will now have to look if its a better option for me as opposed to an email list. refreshing to know there are other options out there. this could also be valuable to someone who is working within a budget of building their business.

    • An email list and a funnel are two different things that are essential for a successful online marketing campaign.

  19. The ability to increase your chances of site conversation matters a lot of there has been so many people who are looking for a means to do that but have absolutely no idea on how to go about it and you can’t really blame them. However, this is one reason why I always advise that you go through a good training platform for you to have a good knowledge of how to about it

  20. Thank you for the info about quiz funnel. I have never heard about this tool. From your discription, it seems to be a very helpful and simple tool to use with great potential to help increase conversions to my website. I plan to do some more research into it and possibly use it to good effect for my promotions. You mentioned backlinks, what is that?

  21. I am so intrigued by that quiz builder that you recommended. I’m surely going to give it a try and see how it works for my website. It’s always so pleasing to find tools that can help you increase your chances of expanding your business especially in times like this. I’ve tried advertising some time ago and it didn’t really work so I’m excited to see how this plugin helps me during this journey. 

  22. I like the idea of using a quiz funnel. I was not aware that WordPress had a tool for creating landing/quiz pages. I will be looking into learning more about the Thrive Theme Quiz Builder as I like the example you used on your page. Does Thrive Theme Quiz Builder have to be integrated with Aweber in order for it to work? This is all so confusing. I’m just a beginner trying to figure this stuff out.

    • You don’t necessarily need to build a landing page specifically for funnels with AWeber.  

  23. Great article here Max on Tools to Increase Website Conversions. I especially loved the idea of quizzes. i agree that building trust by having engaging quizzes, providing truthful content, and having a backlink strategy will be the secret to success. Apart from being a great read, you sound like it will be fun to do.  I am going to do some more work on this topic, but your ideas seem like they could help me. Especially as I am struggling with getting traffic to my sites.



    • Thank you for the compliment and if you have any questions regarding the funnels feel free to ask.

  24. Thanks so much for sharing a great article that will help me to know more about the tools I need to increase my website conversions. 

    I just started to work on my own website and I’m looking for more information about how to build up and grow my online business, I was wondering how some entrepreneurs managed to keep their business working well online, and your article helped me to know the tools they use to get more conversions and this means they can do more money.

    After reading your article, today I have a good list of things to work on, my question for you will be, as some tools are plugins, having so many plugins working on my website will be OK? 

    • Be selective with the tools you use.  I keep the number of plugins on my site low to maintain it’s speed.

  25. Wow am thrilled about how much information is out there and am together with many others are ignorant about. I have no idea about the other ways of increasing traffic to my site apart from having a landing page. Am definitely going to try out cart flows. I will give feed back on result after use

  26. I believe it is all about a numbers game if I can use those words. Getting those numbers up and to convert is not easy because it calls for a good well thought out plan. But it can be done once we do our homework the right way. What you have discussed in your post is a sure way to increase those conversions. These methods will help us to reach our goals with the people we have targeted.

  27. Hi

    I found this article to be very revealing and I got to admit it is something that I have not really looked into.ninthink funnels can be useful  and a quiz is a great way of learning about your audience. My worry  will come people be put off as they may become immune to quizzes  and feel that it is not worth the effort to do  so. I get it builds trust but there is a small possibility  that it can increase annoyance and drive people away. 

    I think I will have to look into this.



  28. Thank you for the informative article. I enjoyed reading about funnels and how I can build a quiz to as another way to engage with people. Your post is easy to read and understand. it has also given me a couple of ideas I am going to try. Nothing to change.

  29. This is a terrific and most timely blog.  I am in precisely the predicament you describe, I do not own the product, so “h*w can I build a funnel to increase c*nversions to affiliate products?” Thrive theme q*iz builder sounds like an excellent approach. (PS I couldn´t see the questions for some reason, it might have been my anti-virus software). Do you use this method?  Has it been successful for you?

  30. I am glad to find an explanation of how funnels really work. All these tools are set up for us to use and save us from long hard research. What struck me in this article is the reminder that I can use quizzes and work on my back linking in order to attract clients and actually bring in business. Thank you for the reminders.

  31. What a great idea. I have used a quiz in the past to get traffic, but never thought of using one as a sales funnel. I have always found they bring in traffic because people love to take part in quizzes. Using one to guide people to make more sales on your sites is an excellent method. I will be using this in future to increase sales.

  32. Hi there Max

    Thanks so much for sharing, I have been blogging for a while now but I never created a sales funnel because I could not figure out how it worked plus, I always only see ads for click funnels that cost far beyond what I can afford.

    I have never heard of cart flows and I feel it`s exactly what I need as I prefer WordPress plugins that using some “foreign” funnels that I know for sure I can ill afford and will struggle to use as I`m not exactly a techie.

    Now I only promote physical products, do you think it`s worth investing in cash flows? most physical products are a one-time payment and my niche does not have high ticket products, is there a free trial for cart flows?

    I`m interested to give it a try, but after being online for a while, I know that there are some plugins that you can try for free before you upgrade.

    Thanks so much for sharing, and I really hope to hear from you if there is a way I can try the plugin without investing cash.

    • I don’t think there is a trial period with cartflow. However there is a 30-day money-back guarantee. My motto is that anything that can help my business is worth investing in. 

  33. Hello there,

    Thank you for submitting this informative article. Sales funnel? probably my first time hearing this and more so in the online world. I have just started with my blog and don’t have a lot of knowledge hence I would love to grasp everything. I have been also struggling and still do at creating a landing page. Do you have any useful link that clearly defines that? Thank you

    • Every page posted is a landing page but if you want to make your landing page look a certain way, you would need something like Aweber for creating one to embed on your site.

  34. Great and insightful strategies given here! Using quiz funnels can really come in handy as it encourages visitor engagement. And this can definitely help to warm up your traffic, which increases your chances of turning them into paying customers! I’ve tried using Clickfunnels and it is extremely helpful. There are many useful features like A B testing for your landing pages as well as an email autoresponder integration if you wish to build squeeze pages and then follow up with your prospects later. It sure is pricey but it is very beneficial. Thank you for your insightful ideas and the suggested softwares. 

    • I use Getresponse instead of ClickFunnels which is a great alternative if you want to spend less.You should check out this article on getresponse vs click funnels. I’m glad you like this article and is you check out that page you will get more insight on these two great softwares to help build an online business. 

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